Welcome to JioCinema

Branded content
solutions

Your One Stop
Branded Content Destination

Step into the world of JioCinema Branded Content Solutions, where storytelling meets strategy to create unforgettable brand experiences. Our end-to-end approach goes beyond advertising, seamlessly integrating your brand into captivating narratives. From ideation to execution, let us guide you on a journey to amplify your brand's voice and impact. Explore the power of storytelling with JioCinema today.

Step into the world of JioCinema Branded Content Solutions, where storytelling meets strategy to create unforgettable brand experiences.

Our end-to-end approach goes beyond advertising, seamlessly integrating your brand into captivating narratives. From ideation to execution, let us guide you on a journey to amplify your brand's voice and impact.

Explore the power of storytelling with JioCinema today.

Start Advertising Today

320+

Million Views
Garnered

50+

Satisfied
Brands

30+

Reputed Industry
Awards

Our Content

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Crafting Brilliance From
Start To Finish

Start

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Relevant Data & Consumer Insight

We dive deep into market trends and audience behaviors to unearth insights that steer our content strategy towards impactful storytelling.

Step 2

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Ideation

Our collaborative team sparks creativity to generate innovative concepts that not only reflect your brand's essence but also align seamlessly with the brand KPIs, ensuring maximum impact.

Step 3

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Scripting

With meticulous attention to detail, we craft narratives that not only convey your message but also elicit emotions and foster connection with viewers.

Step 4

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Production

From scouting locations to final editing, our production crew ensure severy frame reflects the vision and quality synonymous with your brand.

Step 5

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Scale Of JioCinema

Leveraging JioCinema's extensive reach and targeted approach, we amplify your content'svisibility, ensuring it reaches the right eyes at the right time.

Finish

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Evaluation

Through rigorous analysis of content performance metrics, ROI, and KPI fulfillment, we gain valuable insights, allowing us to refine strategies and optimize future campaigns for even greater success.

Captivate Your Audience
In Multiple Formats

Dive into diverse storytelling with our long format IPs/AFPs. You can choose to create content spanning right from 10+
minutes to long-running series across genres.

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Swipe ride

Brand Objective

  • Tinder the world's most popular app for meeting new people wanted to be the pioneer in creating uninhibited, meaningful conversations about what Indian women really want from their dating lives.
  • The brands focus has always been to encourage inclusivity, autonomy, and create a safe, non-judgmental space where women are free to choose, discover and interact with like-minded people, and be their most authentic, comfortable self

Branded Content Solution Approach

  • Insight: “Young adults today are redefining the rules of dating and breaking free of traditional strongholds and taboos. The pandemic has not only accelerated a new normal in their dating intent but also normalised conversations around female desire, body positivity, consent and boundaries while dating.
  • Our Idea: Create a show which celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. Tinder partners with JioCinema to create and stream ‘Swipe Ride’ series, a show that spotlights dating autonomy led by Indian women

YOUniverse

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Brand Objective

  • To create awareness and and emotional connection to the new Dell XPS as the go to premium laptop amongst the young metropolitans through an inspirational docutainment OTT series.

Branded Content Solution Approach

  • We understood that the creator tribe has tremendous pull and draw amongst the desired audience.
  • Dell XPS Youniverse Creators featured such artists/creators from a plethora of backgrounds like art, photography, music, filmmaking, fashion, culinary and dance to form a new genre in branded content.
  • Each episode prominently featured 2 such creators coming together in a Creative Residency to collaborate and create masterpieces using the Dell XPS.
  • The show is a deep dive into their youniverse and process of creation while arriving at the big eureka moment and subsequent execution of their collaborative masterpiece.
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The Vibe Hunters

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Brand Objective

  • To launch the Hunter 350 motorcycle from the Royal Enfield’s stable by reaching out to the GenZ audience through the creative route of showcasing the subcultures relevant to the brand.

Branded Content Solution Approach

  • We curated “The Vibe Hunters” – a nail biting comedy caper which has the Hunter350 motorcycle ever so subtly planted in the centre of the plot.
  • The subcultures of hip hop, graffiti art and freestyle dance led the narrative with the Hunter 350 motorcycle finding a beautiful fit in these scenarios.
  • The content first approach made sure that we broke the clutter in the ‘in your face’ branding exercises that currently exists.
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Cheat Week

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Brand Objective

  • To reorient the perception of travellers to Singapore that it's not just an architectural marvel but a culinary haven to boot.

Branded Content Solution Approach

  • Jio studio for a three-part video series titled “#CheatWeek in Singapore with Celebrity Chef Saransh Goila.
  • The series chronicles Singapore’s gastronomic landscape through content on unique restaurants, street food and nightlife among others.
  • It has captured Chef Saransh’s experience of Singapore’s diverse culinary offerings.
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Fashion Tour

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Brand Objective

  • Create exclusive content from the iconic fashion tour for a wider and refined audience on OTT, to build awareness, generate buzz, and increase the brand's exposure and visibility.

Branded Content Solution Approach

  • We proposed a magazine style format show - Blenders Pride Glassware Fashion Tour – The Pride Runway wherein show host Nitibha Kaul gave an insider’s view on the grand world of Fashion Tour.
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Dive into diverse storytelling with our long format IPs/AFPs. You can choose to create content spanning right from 10+
minutes to long-running series across genres.

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One Tight Slap

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Brand Solution

  • To change ‘Casual And Careless’ behaviour of people which resulted in rise In COVID-19 cases.

Branded Content Solution Approach

  • We wanted to address the issue of public carelessness and lack of Covid-appropriate behaviour without sounding preachy. Using humour as a tool to create awareness Jio Studio partnered with Gates Foundation to revive MTV’s iconic humorous shorts series ‘One Tight Slap’.
  • Created 2 seasons of the PSA series releasing 3 OTS videos each time focusing on new variant of idiots - ‘Covidiots’ - An idiot who believes Covid-19 can harm no more!
  • Launched it during the unlocking phase
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Valentines Day

Brand Objective

  • Launching ‘The Cupid Edit’ Valentine’s Day collection.

Branded Content Solution Approach

  • We created a premium brand film showcasing a young single choosing Mia’s Cupid Edit collection to complete her look for her date on Valentine’s Day!
  • The film is built around the insight of a relatable dilemma in Gen Z girl’s life.

Mother’s Day

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Brand Objective

  • Advocate the cause of pet adoption as part of thought leadership initiative
  • To showcase the goodness of the brand & its intrinsic connect with people who care

Branded Content Solution Approach

  • A 1-minute film where we invited 4 young mothers to narrate first hand experiences with motherhood. They narrate incidents in an emotional way making it seem that they are speaking about human babies. The film climaxes with the question – Shall we meet your baby, and it is then revealed that the mothers are new parents to Indie-dogs!
  • Jio Studio and Pedigree tied up with 25+ pet NGOs to drive the cause of adoption of stray dogs. This was also the final call to action for the film.
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Reels

Brand Objective

  • Instagram's campaign ‘In the Making’, aimed at encouraging young people to express and explore their personal stories on the IG platform through Reels.

Branded Content Solution Approach

  • 3 ace directors Anand Gandhi, Nandita Das, & Akarsh Khurana, create 1 min vertical films canvasing their own take on ‘In the Making’ to inspire many creators and show them how 1 Min on Insta Reels is a big enough canvas for your imagination.
  • Purely created using Mobile Cameras and Easy to Find elements in and around us.

Dive into diverse storytelling with our long format IPs/AFPs. You can choose to create content spanning right from 10+
minutes to long-running series across genres.

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Heart Ka Exam

Brand Objective

  • Educating audiences in metro cities that assumed small practices/habits can lead to grave heart issues

Branded Content Solution Approach

  • Digital phenomenon such as binge-watching or lack of exercise can lead to heart issues.
  • Jio, in partnership with Saffolalife, gives such habits a heart stop through influencers.

Yaha Jeetna Banta Hai

Brand Objective

  • MPL was expanding into areas like entertainment via its live-streaming and a bunch of video-first features & intended to become a household name by associating with a property that was entertaining India at the time.
  • They were looking for an innovative & impactful association.

Branded Content Solution Approach

  • JIO Studio created 10 videos with some ex and some fresh contestants of Big Boss 14 like Rashmi Desai, Asim Riaz, Paras Chhabra, Hina Khan to name a few.
  • Idea was to leverage on their popularity during Big Boss 14 to deliver the brand’s communication.
  • Each celeb was seen taking tropes from their BB character talking about a different element covering a wide spectrum of offerings from MPL. Even the colors & graphic elements used in the videos are as per the brand,

Shake it Up Mumbai

Brand Objective

  • With the ‘Awesome is for Everyone’ campaign, Samsung celebrated the power of smartphone creativity at everyone’s fingertips..
  • The Samsung A series of phones are embedded with the OIS feature which ensures that despite shaky hands, crowd hustles and even low light, the phone captures a clear, smooth and stable picture or video.

Branded Content Solution Approach

  • Jio Studio created ‘Shake it Up, Mumbai’ - wherein we see the influencer set out on a cinematic musical journey in Mumbai exploring the fun and unique activities.
  • Captured on the unshakable Samsung Galaxy A Series, the video is a culture trip of the vibrant city of Mumbai where the influencer & her Samsung Galaxy A Series phone takes center stage.

Where The Heart Is

Brand Objective

  • Leveraging V18 influencer activation to promote the show Asian Paints Where the Heart is Season 6 which was being hosted on the platform.

Branded Content Solution Approach

  • We handpicked 4 popular influencers from the network to share stories of their homes.
  • The videos see them talking about the favourite corners of their homes, favourite memories etc.
  • The video ends with a CTA to tune into the show ‘Asian Paints Where the Heart Is’​ where the audience can enter the hearts & homes of some of their favourite celebrity duos.

Dive into diverse storytelling with our long format IPs/AFPs. You can choose to create content spanning right from 10+
minutes to long-running series across genres.

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Where the heart is

Brand Objective

  • Asian Paints sought to elevate brand visibility and engagement by partnering with JioCinema to host and promote the seventh season of their acclaimed home décor digital series, "Asian Paints Where the Heart Is."

Branded Content Solution Approach

  • JioCinema devised a multi-faceted marketing strategy, leveraging targeted digital campaigns, social media activations, influencer collaborations, and cross-platform promotions to drive awareness and engagement for "Asian Paints Where the Heart Is S7."
  • Leveraging its user data insights, JioCinema optimized content placement and recommendation to ensure maximum visibility and engagement among the desired audience segments.
  • The series facilitated deeper connections with audiences interested in home décor and lifestyle content.

Fashion Superstar

Brand Objective

  • Myntra aimed to discover India's next bigfashion influencer and amplify brand engagement by partnering with JioCinema tohost and promote the third season of "Myntra Fashion Superstar,"themed #MFSIWearMyStory, leveraging the platform's expansive reach and diverseaudience base.

Branded Content Solution Approach

  • JioCinema implemented a comprehensive hosting and promotion strategy, encompassing episodic cutdowns, highlights, additional promos across multiple languages, and dubbing to cater to diverse audience preferences.
  • Leveraging its platform's features, JioCinema facilitated seamless binge-watching experiences and promoted viewer engagement through associated contests, CAC trays, and dedicated show pages.
  • Extensive marketing campaigns on digital and V18 channels, along with robust social media coverage, were leveraged to maximize reach and engagement.
  • JioCinema' partnership with Myntra facilitated extensive brand amplification, with the show's seamless integration into the platform's offerings enhancing brand visibility and engagement among fashion enthusiasts and youth audiences.

People & brands love us

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JioCinema- Branded Content
Solution Epic Awards Haul

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ACEF Global Customer
Engagement Forum
and Awards

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AFAQS Media
Brand Awards

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Indian Content
Leadership Awards

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AFAQS Media
Brand Awards

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Stream 2022

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IMPACT DIGITAL
INFLUENCER AWARDS

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ET SPOT AWARDS

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ET SPOT AWARDS

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E4M PLAYAWARDS

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NAME AWARDS 2023

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PROMAX ASIA

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PROMAX ASIA

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ET Media
Strategy Awards

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MMA Smarties

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VDO NXT

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VDO NXT

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Big Bang Awards

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ET SPOT AWARDS

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AFAQS Media
Brand Awards

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Indian Content
Marketing Awards

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Indian Digital
Marketing Awards

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Big Bang Awards

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ET Digiplus Awards

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EMVIES 2023

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